Organising a photo shoot is something that I NEVER thought I would have to do. I struggle to put together my own clothes and always have to find a kind shop assistant when I'm looking for an outfit for a specific occasion, so I think it's fair to say that I'm well outside of my comfort zone with this kind of thing.
Having said all that, I was lucky enough to go on a few shoots when I worked at The Knitter, and since then I've organised shoots for Fyberspates and now for Cloudy Apples. When it really comes down to it - it's something I can do if I need to! Here are a few tips, just in case you ever find yourself needing to organise a shoot!
First up, get the best photographer you can. I had worked with Jesse Wild previously, and knew that he is not only an amazing photographer, but is also really good at putting me at ease (this was very important as I'm even less of a natural model than I am a natural photo-shoot-organiser). Having a confident photographer who will help you to capture the look and feel that you want makes a MASSIVE difference. Make the budget work to have the best photographer you can.

Find a location. This doesn't need to be complicated. You just need a simple area with good light and not too much in the way of distractions. We were lucky to be able to borrow a friend's house, so we had outside and inside spaces, in case of bad weather.

Choose a model. We chose to model our designs for Cloudy Apples. This has many benefits, not least that you can check that the samples fit properly and that you have suitable clothes for styling. If you're not keen to be in front of the camera yourself, then find a willing friend to help out. Many knitters comment that it's nice to see garments on real people, so don't feel that your model has to be professional. It's more important for your model to be comfortable with having their photo taken than it is for them to be the next supermodel.
Find some helpers. You can't keep an eye on everything yourself. The photographer may need someone to hold reflectors or diffusers, and you certainly need someone whose only job is to keep an eye on clothing and hair. They need to be ready to jump in and straighten hems, smooth fringes, and check that you've not worn the hat inside out (it's been done - don't laugh!). Finally, someone to make tea and coffee and provide regular snacks will keep everyone else in good humour. So be sure to have a couple of friends on hand to help!

One of the next tasks is to decide what to wear with the samples. Collar someone to take bad snapshots while you try everything on. The right outfit for a photoshoot isn't necessarily the outfit you would normally pick for yourself. I'm quite a matchy-matchy person, but for a shoot, you want your sample item to stand out, rather than fade into the rest of the outfit.

This is my puffin apple hat with one of my favourite Boden t-shirts. Jim says I look like a burglar in this photo! Look at the difference when I popped a jacket on over the top...

Breaking up the stripes makes all the difference! This then transforms into a lovely picture, once you use a great photographer and natural light...

© Jesse Wild
Having organised yourself ready for the day, the last thing to do is to get a good night's sleep. Don't stay up until all hours finishing the knitting on the final sample. Ahem!
In the morning, get to the shoot location in good time and find somewhere to use as a base. We laid out all of the knitwear along with the outfits in an upstairs room.

Have a good look around the location and make a basic plan of what you will shoot where, and which order to shoot in. There's no point in having your hair done and then doing all of the hat shots first! Finally, have some coffee and a snack before getting to it!
Try to enjoy yourself as much as possible - I think it really shows in the photos when a shoot was enjoyable.

Don't be afraid to try something. If it doesn't work, it doesn't matter! And finally, you can never anticipate exactly what's going to happen next. In our case, who would have expected a samba band to come marching down Catherine Hill?

Many thanks to everyone who made our shoot a success!
Photographer: Jesse Wild
Behind the scenes shots & general assistance: Steph Boardman
Models: Kyoko Nakayoshi & me
Chief knitwear interferer and awesome multi-tasking helper: Nic Blackmore
Locations: Pepita's house and Bramble & Wild florist
Taker of outfit snapshots & general advice: Jim
You can find the Cloudy Apples eBook on Ravelry: Cloudy Apples